It's safe to say that websites have come a long way since the good old days when every website had a standard, uniform look. Nowadays, you get websites in all sorts of shapes and sizes, such as e-commerce websites and portfolio websites to name but a few. These options are why it's important to get professional assistance to help take your website to the next level so that your business can reach even newer heights.
Below, RYSE SEO provides a few examples of web-based projects you may need help with to differentiate your site from your competitors.
Magazine Websites
If a business is educational, and you want to provide more informative content regarding what you offer, a magazine website is a great format to choose. Here you will also probably want your web designer to include lots of pictures, articles, or videos as part of the overall web design. However, it's important to note that magazine websites usually follow a standard format, with each article having a similar layout to the one before it.
Also, the usability of your website will need to be important as it will need to be very user-friendly. Make sure that, especially where there is lots of graphic and text, that readers can easily find their way to what they're searching for next.
You might also want to ask your web designer about the option of a printer-friendly version of some or all of your editions. You can use just one of many free PDF merger tools to compile the already formatted articles into printer-friendly versions. If you don’t want to offer a full downloadable version, you can offer select articles for download. This option can be especially helpful if your e-magazine is for educational purposes.
E-Commerce Websites
Because e-commerce websites are mainly product-based, you’ll need a specialized web platform where you can highlight your product in the best light possible. Again, an e-commerce website should be extremely user-friendly because your audience will want to find their way around the website quickly to find the product they're looking for. Furthermore, the payment system should be very easy to use so that customers can check out easily and quickly resume purchasing once they are done if they choose to.
Your web designer will most probably use an e-commerce platform like Shopify, and they can then integrate this software into your website so that the functionality of your website remains on point at all times. Also, they will probably need to make sure that the images you upload to your website are of the highest quality and that the layout looks neat and generally well put together.
You could also have a payment system that works in conjunction with your e-commerce platform, which you could then use to generate invoices quickly so that you can get paid on time. With an online invoice generator, you can create your own customized invoice using a free invoice template that you can design according to your needs. On a side note, be sure to choose one that allows you to download your invoice in your preferred format to simplify the process.
Portfolio Websites
If you have a business that relies solely on your expertise, then Exprance explains that you might want to consider a portfolio website to showcase the best of your work. With portfolio websites, you will need to have a certain eye for design because this area of web design can get quite involved.
Or you might want to outsource this task instead, so you can work closely with your web designer to ensure the images are placed where they need to be to create an eye-catching website that is sure to grab the attention of your audience instantly.
Boost Your Tech Skills
It’s always good to know where your expertise ends and the need for a professional begins, but there is nothing wrong with helping yourself become that expert. If you are interested in coding and have a basic understanding, try using online resources to learn more.
Even if you outsource some of the design aspects of your website, it is very helpful to better understand the risks involved in moving more of your business online. There are plenty of great online resources where you can take courses and earn certifications in subjects that will help you better understand your web options. Use these courses to learn about web security, SEO practices, and more!
Protect Your Assets
Whether you are starting a new business or promoting a current one in a new way, you need to ensure that your business structure provides adequate asset protection. An LLC provides limited liability protection and tax benefits, which make it a great choice for many small businesses. You can file the state-specific paperwork on your own or work with a formation service, which will handle everything for you.
Know When to Outsource
In summary, web-based projects can be tricky if you don't have the technical know-how to execute projects efficiently. This is where having the right help and the right tools becomes invaluable so that your website is a success from the get-go, rather than wasting time and valuable resources to redo elements that you tried to do yourself. So if you’re looking for a web development company that can help you with design and SEO, contact RYSE SEO!